Companies Who Had False Advertising
6 false advertising scandals you can learn from.
Companies who had false advertising. Misleading advertising is any published claim that gives a consumer an incorrect understanding of the product they are interested in purchasing or using. Dont stretch the truth the way volkswagen new balance airborne splenda rice krispies and red bull did. These sneakers were supposed to burn more calories than ordinary sneakers though how they were supposed to do that is a mystery as calories are energy and you can only burn more of them by taking more action but clearly the public does not understand that. The agreement was part of a settlement in a class action lawsuit charging kellogg with false advertising.
The company settled similar accusations in the past when the ftc charged kellogg with. The company was fined for false advertising. False advertising is any published claim that is deceptive or untruthful. Dannon the multinational food products corporation that makes activia was accused of making false scientific claims about the benefits of its product in 2008.
This isnt the first time kelloggs has been forced to retract advertising claims. We found 14 major brands that have faced false advertising scandals some are still ongoing and not all companies have had to pay up but each has dealt with a fair amount of negative. In 2013 kellogg was in even more trouble. The company used words like clinically and scientifically in its advertising campaigns a marketing choice that ended in serious financial woes.
To report false advertising file a complaint with the relevant federal or state agency. The correct federal agency will depend on the industry of the company. Pennzoil was ordered to pull ads that showed their oil performing better than their competitors after a new jersey judge called them false and misleading and repugnant houston based pennzoil. Most recently kelloggs was slapped with a suit against their kashi brand.
The cereal company had falsely claimed that the mini wheats improved childrens attentiveness memory and other cognitive functions according to associated press. The false and misleading advertising by companies of any product may result in the consumer suffering a financial loss.
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